Annual sales force convention
200-400 commercial people gathered for two days at a Madrid hotel. Cluedo as closer of day one before gala dinner.
Sector · Retail & CPG
Team building for retail and consumer goods in Madrid.
Sales force conventions, distributor and partner kick-offs, store-network team building and brand activations. Live cluedo for 100-500 people that connects with the sector's competitive sales culture.
Sector summary
The retail, FMCG and hospitality sector contracts cluedo for annual sales force conventions (200-400 people), distributor and partner kick-offs, store-network team building and brand activations. The competition-by-team mechanic with live ranking connects with the sector's commercial DNA. Typical ticket €2,500-7,000 ex. VAT by size.
Three typical scenarios
When it fits in retail and CPG.
Distributor and partner event
Brand and distributors gathered at periodic kick-off. Cluedo as 90-minute energiser between corporate plenary and team-by-team workshops.
Store network team building
Store managers from one region gathered for cohesion days. Cluedo with mixed teams that breaks the geographic store-by-store dynamic.
Why it fits
Five reasons specific to retail and CPG.
Sales DNA
Live ranking competition mechanic connects with the sector's commercial incentive culture. Sales force responds well — they're already used to KPIs and rankings.
Brand activation
For brand events with end clients (top distributors, key clients), cluedo works as activation with cinematic narrative and memorability above generic dynamics.
Real scaling
From 100 to 500 people in the same hall. Modular cast and tech for events with the entire commercial division.
Adapted to product season
Pre-Christmas conventions, post-summer kick-offs, Easter campaign closers — we adapt timing and cues to the sector's product calendar.
EN version for international brands
Multinational FMCG and retail brands with HQ in Madrid often need EN. We operate in English with a 15 % surcharge.
Frequently asked
Retail and CPG sector.
Events for retail and FMCG?
Yes. Sales force conventions (200-400), distributor kick-offs, partner events and store team building.
Format for distributor conventions?
Cluedo as 90-minute closer. Mixes geographies and helps the network connect.
Your retail or CPG convention.
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